MCK is a communications technology company focusing on software that makes business communication faster and easier. The site’s color scheme features pastel colors that create a light, organized feel, while also emphasizing the company’s dedication to keeping their product on the cutting edge of technology. MCK’s minimalistic site puts the focus on clearly and quickly educating their customers, allowing for optimal conversion rates. The imagery used on the site communicates the benefits of MCK while giving the customer a better understanding of the type of product MCK is selling.

The minimalistic style clearly & quickly educates customers.